Talking Business: Digital Transformation

More than a Buzzword

September 30th 2021

7 PM (BRT – Brasilia Time)



English-Portuguese translation

What is digital transformation?

Digital transformation is the adoption of technology by all the areas of a business. And the consequent change in the fundamentals of how the business operates and creates value for its customers.

It is also a cultural shift that requires organizations to challenge the status quo.

The global digital transformation market reached a trillion dollars a year in 2018. It is estimated to reach $4 tri/year in the next 5 years as more and more companies turn to these initiatives.

Do you want to know more?

With the participation of the guests Parker Treacy, Miguel Sieh, and Professor Maria Carolina Avis, you will learn how this works in practice in the day-to-day market and will get answers to questions such as:

  • How does digital transformation apply to traditionally non-technological sectors?
  • How does digital transformation help companies reduce costs and increase efficiency?
  • What does digital transformation change in the way companies hire?
  • What is the relationship between entrepreneurial growth and digital transformation?

In addition to the opportunity to follow the event in English and improve the language, or watch it with simultaneous translation into Portuguese.


Parker Treacy

Founder and CEO of Cobli

Parker Treacy is the founder and CEO of Cobli, a São Paulo-based vehicle telematics and field service technology company that helps commercial fleets manage their vehicles and field agents. Through IoT technology (hardware and mobile), the company provides a dashboard that allows fleets to visualize their operation, better plan workflows, and integrate their activities with financial services such as fuel cards and insurance. Before studying at Harvard Business School and founding Cobli, Parker launched First Help Financial, an auto finance company serving recent immigrants in the United States.

Parker has raised more than $100 million in capital for his companies, including a $33.5 million investment from Softbank to Cobli in July 2021. He graduated from Duke University (BS in Economics & BA in Mathematics) and Harvard Business School (MBA). He also won the Harvard Business School New Venture competition in 2016.

Miguel Sieh​

Partner at Founders Intelligence
Miguel Sieh is a Partner at Founders Intelligence, a multinational strategy consultancy that supports companies in reinventing themselves through growth, innovation and digital strategies. He has extensive experience in corporate leadership and strategy, mergers and acquisitions, business transformation and launching new ventures. Miguel worked as an executive at Cargill, a global agribusiness leader, was part of the New Ventures group at Bose, and was part of the founding teams of startups Netstream (Telecommunications) and OptiGlobe (IT infrastructure). He began his consulting career at the Monitor Group. Miguel earned his Mechanical Engineering degree from Brown University and his MBA from the MIT Sloan School of Management.

Profª Maria Carolina Avis

Coordinator of the Social Media Management Technology program at UNINTER
Maria Avis is Coordinator of the Social Media Management Technology program at UNINTER. With students in Brazil, the United States, Europe, and Japan, she teaches basic and advanced digital marketing, SEO (Search Engine Optimization), social media advertising strategy, Google Analytics, E-commerce, metrics, writing for digital advertising, and branding. Maria is a Google Certified Marketing Professional in five areas and the first author from Southern Brazil to write about SEO with her book “SEO for Real: If it’s Not on Google, it Doesn’t Exist” (Editora Intersaberes). She is a frequent contributor and source of tech expertise to leading Brazilian media outlets, including TV Globo, IstoÉ, Meio&Mensagem, Terra, UOL, TechTudo, TecMundo, Band, Rádio Globo, RIC, Rádio Jovem Pan, and others. Maria earned her undergraduate degree in Marketing Technology and an MBA in Executive and Business Management, both from Faculdade Alfa de Umuarama. She is currently pursuing her Master’s degree from the Federal University of Paraná (UFPR), where she placed first in the entrance exam.

Presentation and Moderation

Jason Dyett

VP, Uninter Global Hub

Jason Dyett is Vice President and co-founder of the UNINTER Global Hub. Based in the Boston area, he brings 25 years of experience establishing and growing private sector and higher education initiatives in the U.S. and Brazil to the Global Hub. Jason served as Managing Director of Harvard’s Advanced Leadership Initiative (2016-2019), where he led its staff in expanding a fellowship program for C-level executives who are re-focusing on social impact. From 2006 to 2016, he was founding Executive Director of Harvard’s University-wide office in São Paulo, Brazil. Earlier in his career, Jason conducted best practices research on information risk for Fortune 1000 companies at the Corporate Executive Board (Gartner) and worked in business development for international technology start-ups. Jason earned an MBA from The University of Chicago Booth School of Business and graduated Phi Beta Kappa from the University of Vermont.