September 30th 2021
7 PM (BRT – Brasilia Time)
Digital transformation is the adoption of technology by all the areas of a business. And the consequent change in the fundamentals of how the business operates and creates value for its customers.
It is also a cultural shift that requires organizations to challenge the status quo.
The global digital transformation market reached a trillion dollars a year in 2018. It is estimated to reach $4 tri/year in the next 5 years as more and more companies turn to these initiatives.
With the participation of the guests Parker Treacy, Miguel Sieh, and Professor Maria Carolina Avis, you will learn how this works in practice in the day-to-day market and will get answers to questions such as:
In addition to the opportunity to follow the event in English and improve the language, or watch it with simultaneous translation into Portuguese.
Parker Treacy is the founder and CEO of Cobli, a São Paulo-based vehicle telematics and field service technology company that helps commercial fleets manage their vehicles and field agents. Through IoT technology (hardware and mobile), the company provides a dashboard that allows fleets to visualize their operation, better plan workflows, and integrate their activities with financial services such as fuel cards and insurance. Before studying at Harvard Business School and founding Cobli, Parker launched First Help Financial, an auto finance company serving recent immigrants in the United States.
Parker has raised more than $100 million in capital for his companies, including a $33.5 million investment from Softbank to Cobli in July 2021. He graduated from Duke University (BS in Economics & BA in Mathematics) and Harvard Business School (MBA). He also won the Harvard Business School New Venture competition in 2016.
Jason Dyett is Vice President and co-founder of the UNINTER Global Hub. Based in the Boston area, he brings 25 years of experience establishing and growing private sector and higher education initiatives in the U.S. and Brazil to the Global Hub. Jason served as Managing Director of Harvard’s Advanced Leadership Initiative (2016-2019), where he led its staff in expanding a fellowship program for C-level executives who are re-focusing on social impact. From 2006 to 2016, he was founding Executive Director of Harvard’s University-wide office in São Paulo, Brazil. Earlier in his career, Jason conducted best practices research on information risk for Fortune 1000 companies at the Corporate Executive Board (Gartner) and worked in business development for international technology start-ups. Jason earned an MBA from The University of Chicago Booth School of Business and graduated Phi Beta Kappa from the University of Vermont.